The Heinz-Bosl-Stiftung was founded in 1978. In cooperation with its two major partners, the Bavarian State Ballet and the Ballet Academy of the University of Music and Performing Arts Munich, it provides young talents with accommodation, scholarships and experienced ballet teachers. Against the background of a change of management, INTO Branding was commissioned with a revision of the corporate design. A new brand image was to be created, with special attention to comprehensive web design and business materials. The new visual identity is based on the word mark, it is used in a flexible anner to reflect the dynamics of ballet dancing while at the same time conveying the international reputation of the foundation.