Lisa Löwenstein
Design and Art Direction
Client: Paul Direder, Winery, Austria
Year: 2021
Packaging
Paul Direder leads his winery already in the 4th generation in the change of time. With responsibility, sustainability in mind and a love of wine, Paul wants to bring people closer to a piece of Austrian quality of life with his wines. The goal was to develop a packaging design that is fresh, modern and striking, in order to stand out positively next to the multitude of competing products. The graphic elements reflect the type of wine in a highly abstracted form.
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