Lisa Löwenstein
Design and Art Direction
Client: Yoga Cat, Cosmetics/Health, Munich
Illustration: Egle Zvirblyte
Year: 2022
Corporate Design
Yoga Cat develops high quality, ethical and sustainable yoga products. The name „Yoga Cat“ is derived from one of the most accessible yoga positions: the cat pose. The cat figure appears as an illustration in various colors and yoga positions, serving as a strong supporting brand element to the geometric logo. In contrast to the colorful illustrations, the layouts use a lot of white space. The goal was to develop an aesthetically pleasing, accessible, and high-quality look.
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